At AccessPoint, we see accessibility as an integral element of any design process, not just a superficial cherry on top. That means cultivating an intimate understanding of how accessibility factors into your digital presence at every layer of development, and an ability to make a difference no matter how advanced your solution. Here’s how your experience can be made more inclusive, at every level:
Brand First
An often overlooked element of inclusive design is branding work. Bright, bold and high contrast brand assets are more legible at smaller sizes, and easier to recognise for disabled users. It’s not a coincidence that most successful brands make use of visually clear logos and striking colour palettes. These not only make it easier and faster for non-disabled users to recognise a brand, but also make it possible to connect with disabled (and situationally disabled) users. By integrating accessibility considerations into your brand, AccessPoint can build a beautiful visual portfolio that better communicates your values to everyone.
Under the Hood
Visual features might be the most obvious elements of inclusive design, but they are not the only ones. With our wealth of frontend development experience, AccessPoint understands the intricate details of accessible and logical development. Although invisible to non-disabled users, logical and clean code allows those using assistive technologies to navigate a website in an intuitive and efficient way. By connecting every asset with an associated value, we can also minimise confusion and wasted time for users of screen readers. Again, this rational and clean layout and code leads to faster loading times, making for an improved user experience across the board.
Thinking Big
Technical changes can make a dramatic improvement to a product’s inclusivity, but a broader strategic approach is crucial to long-term success. Accessibility requires the constant involvement of a variety of stakeholders, with frequent updates to correspond with best practices and improved technology. For this reason, AccessPoint seeks productive and collaborative relationships with our clients, ensuring the permanent accessibility and compliance of their digital experiences.
At AccessPoint we believe that accessibility is worth doing right. This is true in many ways, but especially when it comes to your bottom line. Integrating accessibility into your entire design process means dramatically reducing the total cost of an inclusive digital experience, especially over a long time horizon. By getting it right the first time, AccessPoint saves you from the stress, effort, and cost of a failed audit or legal issues down the line.